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/// CASE STUDY

Zero Downtime Launch

E-commerce

We executed a safe cutover with rollback readiness, keeping revenue flowing while upgrading core systems.

Downtime
0
during cutover
Rollback
< 5 min
validated procedure
Checkout
Stable
no conversion drop
Stacked Case Study
LTD Status:
Cutover Verified • Rollback Ready
Zero Downtime Launch preview
Next.js 14StripeVercel

Context

The storefront needed a major rebuild and performance upgrades, but the business couldn’t afford downtime or checkout instability.

Approach

We shipped behind feature flags, validated parity with synthetic traffic, and executed a controlled cutover with measurable guardrails.

  • Flagged rollout + staged traffic ramp
  • Parity testing for critical flows (search, cart, checkout)
  • Rollback plan rehearsed and documented

Outcome

A zero-downtime launch, with rollback confidence and a system that can evolve without future high-risk releases.

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